Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.

Derek Thompson
Some Similar Quotes
  1. If I love you, what business is it of yours? - Unknown

  2. I’m a fake fact factory. The things I make are the things I make up. Also, as a side business, I make love. Actually, I just made that up. - Dora J. Arod

  3. Love should be treated like a business deal, but every business deal has its own terms and its own currency. And in love, the currency is virtue. You love people not for what you do for them or what they do for you. You love... - Ayn Rand

  4. To escape fear, you have to go through it, not around. - Richie Norton

  5. What would you do if you weren't afraid? - Sheryl Sandberg

More Quotes By Derek Thompson
  1. Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

  2. This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

  3. Quality, it seems, is a necessary, but insufficient attribute for success.

  4. It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

  5. Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me; I am looking through the window into another person’s home, but it is my face that I see in the reflection.

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